How to Avoid Greenwashing—No Matter What You’re Marketing
What is greenwashing? It’s getting a big, green checkmark for an eco-effort that maybe isn’t as meaningful as it seems. It’s when a business takes an action, they want to publicize without making substantive changes to the products or services they provide. Greenwashing could hit you where it hurts the most—in your wallet—because your customers won’t …
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